Courtesy of United Soybean Board

In the land of product growth, ensuring you have the right strategy for accelerated growth is key.

Here are 10 ways you can use to ensure your product growth strategy accelerates.

1. Simplicity

Ensuring your product offers simplicity is paramount to accelerating product growth. Don’t try and do everything, successful apps and products focus on simplifying singular pain points.

2. Raise the bar

Although customers want simplicity, it still has to improve their experience. Ensuring the core value experience is a step up is an absolute requirement.

3. Escape  Allow your product to relieve the problem the customer has. Give them time and your product gives them the escape.

Allow your product to relieve the problem the customer has. Give them time and your product gives them the escape.

4. Price vs Value

A freemium model is common to accelerate acquisition, especially for applications which require large markets. If your product caters to much more of a niche audience, then your price can be set at a premium to ensure an appropriate return on value.

5. Drive trials 

Get customers to experience the value your product offers. Marketing a trial gets your customer experiencing the core value you offer.

6. Use the right channels 

Don’t waste your budget on marketing to all, know the channels your market views and target those.

7. Dive deep

Customers won’t look for you, find the right channels and dive deep into them. Put yourself in front of the opportunities who don’t know you yet.

8. Co-market 

Seek opportunities for potential partners who can reach the markets you’re looking for.

9. Mine data

Use data from social media and existing usage to understand customer patterns & trends.

10. Keep re-investing

Companies who keep investing into their product will receive the highest return

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